The new Alfa Romeo Junior Ibrida is set to steal the spotlight at this year’s Mondial de l’Auto in Paris. From October 14th to October 20th, visitors to the event will be able to witness the worldwide debut of the new compact car that embodies the sporty attitude and utmost practicality.

Alfa Romeo’s presence won’t be limited to the Junior Ibrida. Among the stars of the show, visitors will get the chance to admire the iconic 33 Stradale, alongside the new Tonale, the new Junior 280 Veloce, and the Giulia Quadrifoglio Super Sport Limited Edition: a testament of Italian automotive artistry that embodies Alfa Romeo’s unparalleled excellence.

An immersive Italian experience will unravel at the “Bottega” exhibition space, set up for the occasion. Alfa enthusiasts will be transported through a multi-sensory journey that encapsulates craftsmanship, meticulous attention to detail, and rich cultural tradition. An olfactory experience curated by Magna Pars will add a unique layer, as each model will be paired with a signature scent that emphasizes its personality. As visitors explore the exhibition space, they will be captivated by luxurious 100% Italian fabrics, complemented by the rich aroma of Lavazza coffee that envelops the atmosphere in an authentic Italian ambience. This immersive experience will go beyond sight and smell; premium leathers from renowned brands like Poltrona Frau and Schedoni will invite guests to indulge in the pinnacle of Italian craftsmanship through touch.

Alfa Romeo’s contribution to the Mondial de l’Auto is set to be more than just a display of automotive excellence. Rather, it is shaping up to offer visitors a taste of Italian style.