A Legacy of Speed, Struggle, and Seduction

This is a story of passion, ambition, and the battle for one of the most evocative brands in automotive history—Alfa Romeo. It explores how two industry titans, Ferdinand Piëch and Sergio Marchionne, viewed Alfa through opposing lenses: one as a golden opportunity for performance-driven profitability, the other as a financial burden.

This ‘Road Rat’ magazine feature article delves into the Alfa Romeo post-war renaissance, from the beloved Giulietta—Italy’s "girlfriend"—to the groundbreaking Giulia, which set the blueprint for modern sports sedans. It highlights the brand’s engineering brilliance, design evolution, and its enduring emotional pull, capturing why Alfa Romeo is more than just a carmaker—it’s a legend.

Click here to view the full article (PDF). Credits:
Story – Angus Mackenzie
Photography – Edd Horder