NEW ALFA ROMEO TONALE
Sportiness and emotions, evolved
Sportiness goes compact.
NEW TONALE LAUNCH EVENT
Discover the new Alfa Romeo Tonale at our exclusive launch event from 17–30 April.
Experience its striking new exterior options, beautifully crafted Italian interior and bold new stance - then take to the road and feel the difference for yourself.
Take a test drive of the New Tonale to be entered into a prize draw for the chance to win a 5‑star UK hotel stay for two^^^.
IBRIDA
ELETTRICA
EXPLORE & EXPERIENCE
Alfa Romeo 
With her tenacity and energy, the Tuscan tennis player embodies the values of Italian sportiness.
To mark its 115th anniversary, Alfa Romeo has unveiled a new commemorative logo celebrating the Brand’s rich history and proudly reflecting its vision for the future.
When passion meets courage, nothing is impossible. Inspired by a legendary Alfa Romeo icon, the 33 Stradale ushers in a bold era of bravery, sportiness, and power.
Discover the documentary series telling the story of how the Alfa Romeo 33 Stradale was born, as seen through the eyes of its protagonists.
A journey into our brand's history. To illuminate the present. To glimpse into the future.
The splendour of vintage Alfa Romeo cars is guaranteed to be maintained over the years thanks to the Heritage series.
Our drivers' passion
Explore the joy of driving Alfa Romeo cars, crafted for true connoisseurs. Join the Alfa Romeo UK community and share your passion driving your #AlfaRomeo.
ALFA ROMEO CERTIFIED
With a certified vehicle, you will own more than a "used" car. You will own a certified Alfa Romeo.
REVIEWS
Alfa Romeo's premium cars are consistently praised for their performance and design. See what the experts think.
^ Website Voucher: Entitles the bearer to a £500 saving towards any new Alfa Romeo car. One voucher per customer. Voucher will be applied at the Retailer only once the customer has presented the confirmation email. Voucher can only be redeemed against the On-The-Road (OTR) price on new passenger cars. Offer applies to private retail individuals only. Fleet and business sales are excluded. Available at participating Retailers only. Voucher has no monetary value and is non-exchangeable for cash. Vehicle must be ordered between 1 April and 30 June 2026.
^^ Alfa Romeo EV Grant: Available on Junior Elettrica (all versions). Junior Ibrida excluded. £1,500 contribution towards the on-the-road (OTR) Manufacturer Recommended Retail Price (MRRP). The Alfa Romeo EV Grant is a manufacturer supported retail contribution, offered by Stellantis UK Limited trading as Alfa Romeo and is available to private retail customers who are UK residents. Applies to qualifying Junior Elettrica orders between 1 April to 30 June 2026. It will be deducted from the on-the-road MRRP and cannot be redeemed for cash or combined with any other retail offer unless explicitly stated. OTR (On The Road) includes first 12 months government Vehicle Excise Duty, vehicle first registration fee, number plate and delivery costs. All information and prices correct at time of publication but are subject to change at any time without prior notice (which may occur because of matters including, but not limited to, any changes in legislation and/or any changes by the government). Please see our Prices and Specs brochures or contact your local Alfa Romeo retailer.
^^^ Test Drive To Win A 5 Star UK Stay: Test drive the New Tonale at participating Alfa Romeo retailers between 17 April and 30 April 2026 (inclusive) for the chance to win. Prize of 1 night’s UK hotel accommodation, including breakfast, chosen by winner from a range of hotel options available nationwide, based on sharing a double or twin room. Three-course dinner and drinks at hotel restaurant or bar, up to a maximum value of £75 per person, including service charge. One winner per participating Alfa Romeo retailer. 18+ and UK residents only. For full terms and conditions and entry requirements, go to https://www.alfaromeo.co.uk/alfa-romeo-new-tonale-test-drive-competition?
Alfa Romeo reserves the right to change, amend or withdraw this offer at any point in time. Correct at time of publication.